DAAS Genius provides intent-based data solutions and real-time site visitor targeting for B2B and B2C businesses, utilizing cached search engine user data to enhance marketing precision. This technology transforms anonymous web traffic into actionable insights, enabling companies to effectively engage potential customers at the optimal moment for conversion.
Funding
Funding not disclosed
Founders
Product
Problem
Many businesses struggle to identify and engage potential customers on their websites because a significant portion of website traffic remains anonymous. This lack of insight into visitor behavior and intent hinders effective marketing and conversion efforts. Outdated or incomplete customer data further compounds the problem, leading to wasted marketing spend and missed opportunities.
Solution
DAAS Genius offers intent-based data solutions that identify and target website visitors in real-time, transforming anonymous traffic into actionable insights. By caching search engine user data, the platform provides detailed profiles of website visitors, enabling businesses to understand their intent and engage them with personalized marketing messages. DAAS Genius also offers data enrichment services to update and enhance existing customer databases, ensuring accuracy and relevance for improved targeting and ROI.
Target Audience
DAAS Genius primarily targets B2B and B2C businesses seeking to improve their marketing precision, increase conversion rates, and gain deeper insights into their website visitors.
Features
- Real-time site visitor identification, capturing enriched user data on over 75% of website visitors.
- Intent-based data lists derived from cached search engine data, providing insights into user interests and needs.
- Data enrichment service to update outdated customer data with current and accurate information.
- Access to 67 data points, including name, phone number, email, address, net worth, income range, and credit ranking.
- Integration with Meta and Google Ads for hyper-targeted advertising campaigns.
- DNC (Do Not Call) scrubbing to ensure compliance and avoid contacting individuals who have opted out.