C Wire develops a cookieless supply-side platform (SSP) powered by artificial intelligence, enabling advertisers to reach users across all browsers without relying on personal data. This technology allows publishers to monetize their entire inventory while maximizing bid opportunities, addressing the limitations imposed by cookie-based tracking.
Funding
Funding not disclosed
Founders
Product
Problem
Advertisers face challenges reaching their target audience due to the increasing limitations of cookie-based tracking across different web browsers. Publishers struggle to effectively monetize their inventory in a cookieless environment, leading to reduced revenue and missed opportunities. This creates a need for alternative solutions that can deliver targeted advertising without relying on personal data.
Solution
C Wire offers a cookieless supply-side platform (SSP) that leverages artificial intelligence to enable advertisers to reach users across all browsers, including Safari and Firefox, without relying on cookies. The platform allows publishers to monetize their entire inventory by maximizing bid opportunities from buyers who can now reach cookieless users. C Wire's technology replaces cookies with AI-driven targeting precision, ensuring brand safety through direct integrations with trusted publishers. The platform helps advertisers double their reach by accessing publishers using C Wire's technology, while publishers can increase their RPMs on cookieless browsers.
Target Audience
The primary target audience includes advertisers seeking to expand their reach in a cookieless world and publishers aiming to monetize their entire inventory, especially on browsers where cookies are limited.
Features
- AI-powered cookieless targeting for reaching users across all browsers
- Integration with Buyer Pro, enabling advertisers to access publishers using C Wire's technology
- Brand-safe environment through direct integrations with trusted publishers
- Maximized bid opportunities for publishers, leading to increased revenue
- Support for various advertising campaign types, from top-of-funnel to lower-funnel
- Real-time optimization of campaigns