CurveCatch is an AI-driven personalization platform for online undergarment retailers that utilizes conditional questioning and real-time browsing data to recommend sizes and styles across a complex range of 190 bra sizes. This approach addresses the low online sales conversion rates in the lingerie sector by increasing purchase rates, basket sizes, and customer retention while minimizing returns.
Funding
$710K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Finding the right size and style of undergarments online can be challenging due to the wide variety of sizing systems and individual preferences. Traditional online lingerie retail often suffers from low conversion rates and high return rates due to ill-fitting products and a lack of personalized guidance.
Solution
CurveCatch is a personalized online lingerie service that helps customers discover well-fitting bras and underwear from the comfort of their homes. Customers complete an online questionnaire detailing their size, style preferences, and fit issues. Based on this input, CurveCatch's AI algorithms and lingerie experts curate a selection of eight items, which are shipped directly to the customer. Customers can try on the items at home, keep what they love, and return the rest for free. The service includes personalized video guidance from lingerie experts and offers a wide range of sizes and styles from various brands.
Target Audience
CurveCatch primarily targets women who struggle to find well-fitting lingerie online and prefer the convenience of trying on items at home with personalized guidance.
Features
- AI-powered personalization engine that analyzes customer responses to a detailed questionnaire to determine optimal sizes and styles
- Home try-on service with a curated selection of eight lingerie items
- Personalized video guidance from lingerie experts offering fitting advice and style recommendations
- Wide range of sizes available, from A to O cup and XS to 5XL
- Access to 13 different lingerie brands with prices ranging from €39.95 to €120
- Free shipping and returns
- Option to include matching underwear sets with selected bras
- Digital fitting room experience via QR code with videos and advice