This platform combines the depth of in-depth interviews with the statistical breadth of large-scale surveys using empathetic AI conversations. It delivers continuous, real-time qualitative research insights, transforming conversation data into actionable intelligence within hours. curly democratizes decision intelligence, enabling any team to quickly gather nuanced customer understanding without specialized research expertise.
Funding
Funding not disclosed
Founders
Product
Problem
Organizations rely on traditional qualitative interviews to uncover user motivations, but these studies are time‑consuming, expensive, and require specialized research expertise. Consequently, many product, marketing, and strategy teams resort to shallow surveys that lack the “why” behind user behavior, leading to delayed or incomplete decision‑making.
Solution
Curly provides an AI‑driven conversational platform that conducts human‑like, empathetic interviews at the scale of large surveys. Users define interview objectives and the system automatically generates interview guides, selects appropriate question types, and orchestrates real‑time follow‑up prompts to probe deeper insights. Interviews can be delivered via voice‑AI, web video, or phone, capturing both audio and textual responses. As interviews complete, an integrated dashboard applies natural‑language processing to extract themes, confidence scores, and visual insight maps, delivering actionable intelligence within hours. The platform is designed for non‑researchers, allowing product managers, marketers, and other stakeholders to launch and analyze deep conversations without hiring external consultants.
Target Audience
Primary users are product managers, UX researchers, marketers, growth and sales teams, HR professionals, and consulting agencies that need deep, scalable qualitative insights without dedicated research resources.
Features
- AI‑guided interview creation with automatic question sequencing and context‑aware follow‑up generation
- Multi‑modal interview delivery (voice‑AI, web video, optional phone) supporting open‑ended, multiple‑choice, scale, and A/B test questions
- Real‑time analytics dashboard with automated theme extraction, confidence scoring, and visual insight maps
- AI‑powered summarization and on‑demand query of aggregated interview data for rapid answer generation
- Shareable interview links and in‑app participant recruitment (future rollout) for self‑service scaling
- Full UI customization and branding to match corporate workflows
- Exportable data formats and API endpoints for integration with product, CRM, or analytics tools