Curacity provides hotel marketing software that utilizes attribution technology to link media coverage and newsletter engagement directly to bookings, enabling hotels to measure the impact of their marketing efforts. By leveraging partnerships with leading media brands, Curacity helps hotels acquire high-value guests while maximizing return on investment through data-driven insights.
Funding
$13.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Hotels often struggle to accurately measure the return on investment (ROI) of their marketing efforts, particularly top-of-funnel activities like media coverage and content marketing. Traditional methods lack precise attribution, making it difficult to connect marketing spend directly to bookings and revenue. This lack of clarity hinders effective budget allocation and strategic decision-making for commercial teams.
Solution
Curacity offers a hotel marketing software platform that uses attribution technology to directly link media coverage and newsletter engagement to hotel bookings. By partnering with media brands, Curacity enables hotels to distribute content through attributable newsletters, reaching potential guests and driving demand. The platform provides tools to define marketing messages, manage promotions, and gain performance insights, allowing hotels to measure the impact of their marketing efforts and optimize their strategies based on data-driven results. This approach helps hotels acquire high-value guests while maximizing ROI through performance-based marketing solutions.
Target Audience
Curacity targets marketing leaders, revenue managers, general managers, and owners/operators within the hotel industry who seek to improve marketing ROI and drive revenue through data-driven strategies.
Features
- Attribution technology that links media coverage and newsletter engagement directly to bookings
- Content Hub for defining marketing messages and campaign parameters
- Promotions Hub for managing and distributing hotel promotions through media brand networks
- Performance Hub for accessing analytics and insights on marketing campaign performance
- Integrations with Property Management Systems (PMS) for seamless data connectivity
- Performance-based payment model, where hotels pay only for results
- Tools for guest acquisition, brand building, and revenue management