Cupped offers custom-made bras tailored to each customer's individual measurements, addressing the frustration of ill-fitting off-the-rack options. The company provides a remote measuring process using a simple tape measure and questionnaire, followed by production and delivery within 7-10 working days. A satisfaction guarantee ensures free remakes or refunds if the fit isn't perfect.
Funding
Funding not disclosed
Founders
Product
Problem
Off-the-rack bras frequently fit poorly, causing discomfort, lack of support, and frustration for many women. Standard sizing fails to account for individual variations in body shape, breast asymmetry, and personal comfort preferences, leaving customers with limited options and constant compromises.
Solution
Cupped provides custom-made bras that are individually tailored to each customer's unique body measurements. After selecting a design, customers receive a link to a guided measuring questionnaire that can be completed at home with a simple tape measure. The company produces and ships the finished bra within 7-10 working days, using 3D-sculpting foam and seamless construction for enhanced comfort and support. A satisfaction guarantee ensures that if the fit isn't perfect, Cupped will produce a corrected version free of charge or offer a full refund.
Target Audience
Primary customers are women who struggle to find well-fitting bras in standard sizes, particularly those with non-standard measurements, asymmetries, or specific comfort requirements.
Features
- Individual tailoring based on a step-by-step measuring questionnaire that can be completed at home with a standard tape measure
- 3D-sculpting foam cups designed to lift, support, and shape the décolleté
- Seamless construction with ultra-soft, breathable fabric and no sewn-in labels for skin-friendly comfort
- Measurement validation process that flags potential inconsistencies and proactively contacts customers
- Suitable for all body types, with best results for bust circumferences up to 95cm and asymmetries up to one cup size difference
- Free shipping and a money-back guarantee with free remakes for imperfect fits