This startup provides a POS-integrated digital service and payment platform for convenience retailers, connecting any POS to digital products and payments without IT modifications. Their orchestration platform manages offers directly from suppliers' digital interfaces, enabling retailers to access new revenue opportunities and increase sales.
Funding
Funding not disclosed
Founders
Product
Problem
Convenience stores face challenges integrating digital offers and payment methods into their existing POS systems due to rigid infrastructure and complex integration requirements. This limits their ability to offer a wide range of digital products and services, hindering revenue growth and customer engagement.
Solution
Cullinan provides a POS-integrated orchestration platform that enables convenience retailers to offer digital services and payment options without requiring IT modifications to their existing systems. The platform connects any POS to a network of pre-integrated vendors, allowing retailers to access and manage digital offers directly from suppliers' digital interfaces. This provides customers with instant access to a variety of digital products, personalized gift cards, barcoded payments, and money transfers, all through a single interface. Cullinan automates compliance, reconciliation, and fraud protection, reducing workload and transaction costs while attracting new customers.
Target Audience
Cullinan primarily targets major branded convenience retailers seeking to expand their digital service offerings and increase revenue streams.
Features
- Universal adapter integrates and manages digital offers directly through suppliers' digital interfaces.
- Supports self-service kiosks, mobile devices, and counter transactions.
- Automates payments, back-office compliance, fraud protection, and regulatory requirements.
- Pre-integrated with over 30 vendors, including MoneyGram, Incomm, and Blackhawk.
- Reduces counter transaction time to under a minute, regardless of complexity.
- Provides banking-strength security for financial service offerings.
- Offers an endless aisle of digital offers without requiring additional shelf space.