Amplify eCommerce offers a music platform that enhances online shopping experiences by creating immersive soundscapes tailored to individual brands and consumer journeys. This technology increases key performance indicators such as dwell time and conversion rates while providing insights into shopper behavior and preferences.
Funding
Funding not disclosed
Founders
Product
Problem
Many online retailers struggle to create engaging shopping experiences that differentiate their brand and increase key performance indicators (KPIs) such as dwell time and conversion rates. Traditional e-commerce platforms often lack the sensory elements needed to connect with shoppers on an emotional level and provide deeper insights into consumer behavior.
Solution
Amplify eCommerce provides a music platform designed to enhance online shopping experiences through tailored soundscapes. The platform uses an intelligent algorithm to match music to a brand's identity, individual shopper profiles, and their stage in the user journey. By creating immersive audio environments, Amplify eCommerce aims to boost user engagement, drive storefront KPIs, and provide retailers with a new layer of data on consumer psychology. The platform offers a library of thousands of tracks and sound-bytes, along with customization options to create precision soundscapes.
Target Audience
Amplify eCommerce primarily targets Shopify brands looking to improve user experience, increase key performance indicators, and gain deeper insights into shopper behavior.
Features
- Intelligent algorithm that triangulates between brand, shopper, and user journey stage to select appropriate music
- Access to thousands of music tracks and sound-bytes for creating custom soundscapes
- Fully branded experience with options for sound customization
- Data analytics providing insights into shopper behavior, including time spent browsing vs. purchase intent
- Ad-free streaming to avoid interruptions during the shopping experience
- Scalable capabilities for integration into shipping and re-targeting strategies
- Support for 3D environments to further immerse consumers in the brand experience