CubeAPM provides fully managed, self-hosted observability inside a customer's own cloud environment, combining OpenTelemetry-native support with flat, predictable pricing of $0.20 per GB. Unlike SaaS-only tools like Datadog or New Relic, it offers data sovereignty, unlimited retention, and compatibility with existing agents from OpenTelemetry, Elastic, New Relic, and Datadog, eliminating lock-in. The platform includes full MELT (Metrics, Events, Logs, Traces) plus Real User Monitoring (RUM), with managed day-2 operations that let teams focus on product development rather than infrastructure upkeep.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional observability platforms rely on SaaS-only deployments, which force organizations to surrender control of their data, commit to complex per-host and per-GB pricing that scales unpredictably, and face vendor lock-in through proprietary agents. Teams also struggle with default data retention limits that are too short for deep troubleshooting, compliance, and long-term trend analysis.
Solution
CubeAPM delivers a managed observability platform that runs entirely inside the customer's own cloud environment, combining the convenience of a fully managed service with the sovereignty of self-hosting. Built natively on OpenTelemetry, it provides 100% trace fidelity and supports agents from OpenTelemetry, Elastic, New Relic, and Datadog, enabling zero code re-instrumentation for teams migrating from other tools. The platform covers the full MELT stack—Metrics, Events, Logs, and Traces—alongside Real User Monitoring (RUM), with all capabilities included in a single flat rate of $0.20 per GB. CubeAPM handles all day-2 operations, including upgrades, scaling, and maintenance, while offering unlimited data retention and 24/7 support. An integrated Model Context Protocol (MCP) connection allows AI coding agents to query traces, logs, and metrics directly from the tools where teams already work.
Target Audience
Primary customers are DevOps, SRE, and platform engineering teams at mid-to-large enterprises—such as logistics leader Delhivery and consumer brand Mamaearth—that require full-stack observability with strict data sovereignty, predictable costs, and reduced operational overhead.
Features
- Flat pricing of $0.20 per GB with no per-host fees, no per-user fees, and no add-on charges
- Fully managed self-hosted deployment inside the customer's cloud, preserving data sovereignty and removing operational burden
- Native OpenTelemetry support with 100% trace fidelity and compatibility with existing agents from Elastic, New Relic, and Datadog
- Complete MELT coverage (Metrics, Events, Logs, Traces) plus Real User Monitoring (RUM) included in the base package
- Unlimited data retention for long-term analysis and compliance without extra storage costs
- Model Context Protocol (MCP) integration allowing AI coding agents to query observability data from development tools
- Instant-loading dashboards designed for rapid problem isolation, as highlighted by RedBus for large-scale travel platform operations