Cuanto
Cuanto is a mobile-first e-commerce platform that lets individuals and small businesses create a fully functional online storefront in about five minutes by answering three questions and adding product photos. The generated storefront is shareable across WhatsApp, Instagram, TikTok, and Facebook, with built-in payment processing and order management handled directly in the app. The platform is available in Panama and Costa Rica, charging a 4.9% plus $0.35 fee per card sale with no monthly fees.
- Commerce & Shopping
- Retail Technology
- Software Only
Funding
Funding not disclosed
Founders
Founder details are not available yet.
Product
Problem
Individuals and small businesses often lack the technical skills, time, and resources to build a functional e-commerce website, limiting their ability to sell products online. Existing platforms are complex, time-consuming, and not optimized for social commerce, forcing sellers to rely on manual order management and fragmented communication channels.
Solution
Cuanto provides a mobile-first platform that enables users to create a fully functional online storefront in approximately five minutes by answering three simple questions and adding product photos and descriptions. The generated storefront is accessible via a shareable link that can be distributed across social media and messaging platforms like WhatsApp, Instagram, TikTok, and Facebook. Cuanto handles payment processing and order management directly within the app, allowing sellers to manage their entire business from their phone. The platform is designed for social commerce, making it easy for merchants to sell directly within their existing social networks without needing a separate website or technical expertise.
Target Audience
Primary users are individuals and small businesses selling local goods such as food, crafts, and handmade items, particularly those who already use social media to reach customers and need a simple way to process orders and payments. The platform currently serves merchants in Panama and Costa Rica.
Features
- Storefront creation in about five minutes by answering three questions and adding products
- Shareable storefront link for selling across WhatsApp, Instagram, TikTok, Facebook, email, SMS, and other channels
- Built-in payment processing and order management within the mobile app, accepting Visa and Mastercard from anywhere in the world
- Product catalog management with professional photo and description support
- Mobile-first design for managing the entire business from a phone
- Optional coordinated fulfillment with delivery tracking through third-party providers
- Integrated marketplace (Mercadito) where shoppers can discover local products from multiple Cuanto merchants