Cruva is a creator-partnership platform that helps TikTok Shop brands discover, recruit, and manage affiliate creators at scale. The platform automates outreach workflows, surfaces competitor creator intelligence, and tracks performance from sample shipment to GMV attribution, with built-in tools for private creator communities and Meta ads programs.
- Artificial Intelligence
- AI Agents
- Commerce & Shopping
- Creator / Creative Economy
- Marketing Technology
- Retail Technology
- Software Only
Funding
Funding not disclosed
Founders
Product
Problem
TikTok Shop brands struggle to scale creator affiliate programs because outreach, sample tracking, follow-ups, and performance measurement are manual and fragmented across spreadsheets and multiple tools. This makes it difficult to recruit creators consistently, know which affiliates actually drive revenue, and turn one-off posts into repeat partnerships that compound growth.
Solution
Cruva is a creator partnership operating system for TikTok Shop brands that unifies the entire affiliate lifecycle in one visual workflow tool. Users can design drag-and-drop journeys that automatically handle invites, DMs, briefs, sample follow-ups, posting reminders, and campaign tagging based on real-time signals like replies, sample status, and GMV. The platform includes competitor discovery that surfaces the affiliates actively selling for rival brands, plus the ability to recruit those creators into your own program with one click. Cruva also provides a private community layer where brands can run contests, tiered incentives, and re-activation campaigns to keep top creators posting repeatedly. For paid growth, the platform connects creator content to Meta ads, helping brands manage permissions, compensation rules, and attributed sales in one place.
Target Audience
Primary customers are TikTok Shop brands — from indie founders to category leaders — including their marketing and affiliate teams who need to scale creator partnerships efficiently without adding headcount.
Features
- Drag-and-drop visual workflow builder with branching paths based on replies, sample status, posts, and GMV
- Competitor discovery engine that identifies which creators are posting for rival brands Energy, along with trending TikTok Shop products and content angles
- Lookalike list creation from competitor affiliates and top performers, with one-click add to outreach sequences
- Private creator community management with shared updates, contests, tiered incentives, and re-activation campaigns
- Repeat post rate and lifetime GMV tracking per creator, plus a UGC library for paid ads and organic content
- Meta ads program module with branded creator join links, submission review, content permissions management, and flexible compensation rules (percentage of attributed sales, ad spend, flat per order, per approved submission, or joining payment)
- AI-powered sourcing, personalization, and prioritization to reduce manual busywork, with weekly product updates aligned to TikTok Shop platform changes