Crush Capital operates the Going Public® platform, which allows viewers to Click-to-Invest in companies featured in a reality series while they watch. This approach democratizes access to investment opportunities by enabling retail investors to participate in public offerings through Regulation Crowdfunding, addressing the lack of accessible investment options for everyday consumers.
Funding
Funding not disclosed
Founders
Product
Problem
Retail investors often lack access to initial public offerings (IPOs) and other early-stage investment opportunities that are typically reserved for institutional investors and high-net-worth individuals. This disparity limits their ability to participate in the potential growth of emerging companies.
Solution
Going Public® is a platform that aims to democratize access to investment opportunities by allowing everyday viewers to invest in companies featured on its reality series. The series follows the journey of entrepreneurs as they seek funding and prepare to go public, offering viewers the chance to "Click-to-Invest" in Regulation Crowdfunding offerings. By leveraging Regulation CF, Going Public® enables retail investors to participate in public offerings, fostering a more inclusive investment landscape. The platform provides brand exposure to featured companies, potentially turning viewers into brand ambassadors and accelerating revenue through customer acquisition.
Target Audience
The primary target audience is retail investors and everyday consumers interested in participating in early-stage investment opportunities and supporting emerging companies.
Features
- Interactive reality series that allows viewers to invest in featured companies
- Click-to-Invest® functionality enabling retail participation in Regulation CF offerings
- Digital streaming on MarketWatch.com, reaching millions of monthly visitors
- Brand exposure for featured companies to a broad audience of potential investors
- Access to investment opportunities previously limited to institutional investors