Crubby provides a digital menu platform for Italian restaurants, enabling operators to update prices, dishes, and branding across every in-store screen in seconds from a phone. The system runs on any smart TV or browser without proprietary hardware, and includes a board editor plus an AI studio for menu design. Each menu is custom-designed as a branding asset rather than filled from a template.
Funding
Funding not disclosed
Founders
Product
Problem
Italian restaurants frequently reprint paper menus because dishes run out, prices change, or ingredients become unavailable, creating constant cost and delay. Existing QR menus and POS apps are built for management rather than presentation, so they fail to reflect the restaurant's brand identity or look polished on a dining-room screen.
Solution
Crubby offers a digital menu platform that treats the menu as a venue's calling card, combining strong visual design with instant editability. Restaurateurs update prices, dishes, or entire layouts from their phone while in the kitchen, and every screen in the venue follows automatically within seconds. The platform runs on any smart TV or phone browser, eliminating proprietary hardware and lock-in. Each menu is custom-designed by the Crubby team as a branding asset, not assembled from templates, and the product ships weekly improvements through a public changelog.
Target Audience
Primary customers are Italian restaurateurs, particularly fast-food and casual dining venues, who want a polished, brand-consistent digital menu that is easy to update without technical expertise.
Features
- Centralized CMS that propagates price or product changes to every screen in seconds
- Custom menu design service that aligns the digital menu with the restaurant's visual identity
- Works on any smart TV or phone with a browser; no proprietary hardware required
- Board editor for arranging menu content and an AI studio for design assistance
- Upcoming modules include self-order kiosks, POS/payment sync, delivery and pickup order inbox, and CRM for loyalty and offers
- Data hosted in the EU with sub-processors under DPA; no ad-network aggregation or AI training without explicit opt-in