CrowdBreak is a real-time consumer intelligence platform built for sports marketers, combining social listening, predictive analytics, and marketing workflow tools. It ingests millions of data points from X, Reddit, and other sources, layered with live sports data, to score purchase intent and moment relevance for every team and player. The platform's Heat Board ranks teams and players by audience interest, providing plain-English reasons behind every signal so marketers can act before a moment peaks.
Funding
Funding not disclosed
Founders
Product
Problem
Sports marketers struggle to keep pace with rapidly shifting fan conversations and trends across social media and news platforms. By the time traditional analytics surface a meaningful signal, the moment has often passed, making it difficult to create timely, relevant campaigns that resonate with audiences.
Solution
CrowdBreak provides a real-time consumer intelligence platform that ingests millions of data points from X, Reddit, and other sources, layered with live sports data and news for every team and player. The platform scores purchase intent and moment relevance, flagging exactly what's worth acting on before it peaks, with plain-English reasons and source attribution. Marketers can turn these signals into content, campaigns, and outreach quickly enough to catch the moment while audiences are still engaged. The Heat Board offers sortable rankings by performance, market power, fanbase engagement, and social heat, with drill-down capabilities to see the exact content and storylines driving each score.
Target Audience
Primary customers are sports marketing teams, brand managers, and agencies that need real-time fan intelligence to create timely, data-driven campaigns around teams, players, and live events.
Features
- Social listening engine that ingests millions of real-time data points from X, Reddit, and other platforms, layered with live sports data and news
- Predictive analytics that scores purchase intent and moment relevance, flagging actionable signals before they peak
- Plain-English reasoning and source attribution for every signal, eliminating black-box guesswork
- Heat Board with sortable rankings by performance, market power, fanbase engagement, and social heat
- Drill-down capabilities into any team or player to see the exact content and storylines driving their score
- Marketing workflow tools that enable rapid conversion of signals into content, campaigns, and outreach