Crosswalk Media provides mobile out‑of‑home advertising using branded trucks that travel on congested highways and city streets, delivering 10× higher cost efficiency than traditional billboards. Clients can deploy wrapped trucks for product sampling, events, or hyper‑targeted routes, while receiving 24/7 GPS tracking, coverage heatmaps, and KPI reporting to measure impressions and mileage.
Funding
Funding not disclosed
Founders
Product
Problem
Brands seeking high‑impact out‑of‑home exposure often rely on static billboards or transit ads that are expensive, limited in reach, and provide little real‑time performance data. This makes it difficult to achieve cost‑effective frequency in high‑traffic areas and to measure campaign effectiveness.
Solution
Crosswalk Media converts delivery trucks into mobile, wrapped billboards that travel on congested highways and city streets, delivering visual advertising where audiences are already present. The platform plans routes, tracks each vehicle with 24/7 GPS, and generates heat‑map coverage and KPI reports that include estimated impressions, operating hours, and miles traveled. Brands can augment the street presence with on‑demand experiential activations such as product sampling or event appearances, and leverage organic social‑media amplification when passersby share images of the trucks. The service offers a measurable, data‑driven OOH solution that provides up to ten times the efficiency per dollar compared with traditional static placements.
Target Audience
Primary customers are consumer‑goods brands, retailers, and marketers who need cost‑effective, high‑frequency OOH advertising and measurable campaign performance in major U.S. markets.
Features
- Mobile wrapped trucks that serve as high‑visibility, moving billboards on congested urban routes
- Real‑time 24/7 GPS tracking and detailed heat‑map coverage to verify location and exposure
- Web‑based KPI dashboard reporting estimated impressions, dwell time, operating hours, and mileage
- On‑demand experiential deployment options for product sampling, event appearances, and hyper‑targeted routing
- Integrated social‑media amplification that captures and distributes user‑generated content from truck sightings
- Nationwide network of vetted trucks covering major U.S. metro markets for scalable geographic reach