The traditional agricultural supply chain faces challenges in efficiently connecting farmers with retailers, leading to significant fresh produce wastage and reduced income for farmers. Inefficient demand prediction and lengthy transit times contribute to these losses.

Crofarm provides a digitized supply chain platform that directly links farmers with retailers, streamlining the procurement of fresh produce. The platform leverages machine learning algorithms to analyze retail ordering patterns and forecast demand, enabling efficient harvesting and distribution. By minimizing the time from farm to retailer, Crofarm reduces food wastage and ensures the delivery of fresh, safe, and nutritious produce. The platform also offers traceability features, allowing consumers to track the journey of their food from farm to home.

AI-powered demand prediction based on over 40 parameters to minimize wastage.

Rapid warehouse operations including sorting, grading, quality checks, and packaging within 90 minutes.

Traceability through QR code scanning, providing transparency on the produce journey.

Technology-enabled delivery partner tools for efficient routing, assignment, and package management.

Temperature-controlled transportation to maintain freshness during transit.

Brand "Farm Tale" offers fresh cow and buffalo milk, delivered within hours of milking, sourced from local farms.

Crofarm primarily targets retailers seeking a reliable supply of fresh produce and farmers aiming to increase their income through efficient market access.

Crofarm generates revenue through its B2B supply chain operations, connecting farmers with retailers, and through its B2C brand Otipy, which delivers fresh produce directly to consumers. In FY23, Otipy reportedly crossed Rs 115 Cr in gross revenue.