CRIAR Varejo provides an integrated retail management software tailored for fashion stores, covering point‑of‑sale, inventory, financials, CRM, and business intelligence. The platform automates product registration from XML invoices in seconds and enables fast electronic invoicing and WhatsApp‑based customer communication, helping retailers streamline operations and focus on strategic growth.
Funding
Funding not disclosed
Founders
Product
Problem
Fashion retail stores often manage inventory, sales, fiscal documents, and customer communication using multiple disconnected tools, leading to manual data entry, errors, and inefficient operations.
Solution
Criar Varejo provides an integrated retail management platform specifically designed for fashion businesses. It combines point‑of‑sale, inventory control, financial accounting, CRM, and business intelligence in a single system. Product data can be imported automatically from supplier XML invoices in under ten seconds, while fiscal documents (NF‑e/NFC‑e) are issued by scanning barcodes. Built‑in WhatsApp integration enables automated messaging for birthdays, promotions, and payment reminders. The platform is delivered with personalized training and 100 % human support via phone, chat, and WhatsApp.
Target Audience
Fashion retailers—including clothing, accessories, footwear, and home‑textile stores—seeking a unified system to streamline sales, inventory, fiscal compliance, and customer engagement.
Features
- Automatic product registration from supplier XML NF‑e files, capturing codes, descriptions, grades, colors, sizes, and tax data in seconds
- Barcode‑driven NF‑e and NFC‑e issuance, fully homologated nationwide for compliance
- Integrated POS module with sales, returns, credit sales, and multi‑store capabilities
- Real‑time inventory and sales dashboards powered by Business Intelligence analytics
- CRM with purchase profiling, loyalty cards, discount coupons, and automated WhatsApp campaigns
- Full financial suite including accounts payable/receivable, credit management, and card‑payment advances
- E‑commerce synchronization and conditional/bag handling features
- Personalized on‑site training and 24/7 human support through phone, chat, and WhatsApp