CSS Predictive Intelligence provides HUUNU®, a predictive market research platform that uses a validated algorithm and a gamified interface to collect and aggregate crowd forecasts from target audiences. The service delivers quantitative predictions on consumer trends, product potential, and marketing assets—covering timing, market size, impact, and underlying drivers—through interactive dashboards, enabling agencies and Fortune 1000 brands to make faster, data‑driven decisions.
Funding
Funding not disclosed
Founders
Product
Problem
Companies often lack reliable, timely insights into future consumer trends, product potential, and optimal market strategies, leading to costly missteps and missed opportunities. Traditional market research methods can be slow, expensive, and may not capture the collective intelligence of target audiences.
Solution
CSS Predictive Intelligence offers HUUNU®, a proprietary platform that combines a validated prediction algorithm with a gamified user interface to harness the collective judgment of a defined audience. Participants make forecasts on trends, product concepts, messaging, and design elements, while the system aggregates and analyzes responses to generate quantitative predictions of timing, market size, impact, and underlying drivers. The platform supports agile market research, enabling clients to assess early-stage ideas, optimize later-stage concepts, and refine marketing assets in near real time. Results are delivered through interactive dashboards that highlight key insights and confidence levels, helping agencies and large brands make data‑driven decisions faster.
Target Audience
Primary customers are marketing agencies and Fortune 1000 brands seeking agile, predictive market research to inform product development, advertising, and strategic planning.
Features
- Validated prediction algorithm that statistically aggregates crowd forecasts for accurate trend and demand estimates
- Gamified interface that engages participants and improves data quality through incentives and real‑time feedback
- Capability to predict timing, market sizing, impact, and causal “whys” for consumer trends and product concepts
- Tools for early‑stage market potential assessment and later‑stage optimization of messaging, benefits, packaging, and product line‑ups
- Interactive dashboards with visualizations of forecast confidence, scenario analysis, and actionable recommendations
- Integration options for existing research workflows and data management systems