CreloAI provides an end‑to‑end, AI‑driven platform for influencer marketing in India, handling everything from brand brief creation to creator matching, payout, and per‑creator ROAS tracking without agency involvement. Users can generate campaign briefs in plain English, receive AI‑scored creator recommendations based on niche fit and engagement quality, and automate the entire workflow, eliminating retainer fees and lengthy setup times.
Funding
Funding not disclosed
Founders
Product
Problem
Influencer marketing in India relies on agencies that charge high retainers, require weeks to set up campaigns, and provide little transparency into creator performance and return on ad spend.
Solution
CreloAI offers an AI‑driven, end‑to‑end platform that replaces manual agency processes. Brands input a plain‑English brief, and the system instantly generates a detailed campaign brief, selects and invites creators based on niche relevance, engagement quality, and past performance, and manages approvals, content posting, and payouts. The platform verifies view counts and tracks per‑creator ROAS, delivering measurable results without agency fees or credit‑card commitments. Brands can launch, monitor, and optimize campaigns within days through a unified dashboard, while agencies can manage multiple client workspaces on a single account.
Target Audience
Primary customers are Indian brands and D2C companies seeking fast, cost‑effective influencer campaigns, as well as influencer marketing agencies that need a scalable platform to manage multiple brand clients.
Features
- AI brief generation from natural language input, producing deliverables, audience specs, and creator criteria in seconds
- Automated creator matching and scoring using niche fit, engagement quality, and historical performance metrics
- In‑app messaging and brief delivery to creators, with brand approval workflow before posting
- Real‑time view verification and per‑creator ROAS tracking to ensure paid results are authentic
- Integrated payment processing for verified payouts to creators
- Multi‑client workspace support for agencies, including auto‑invites, priority matching, and branded reporting
- Tiered agency plans with free trial, API access, and dedicated account management options