Creator Stock X is a platform that allows users to invest in and monetize their relationships with online creators through an in-game currency. By assigning value to follows and engagement, the platform enables creators and users to earn from their online interactions, creating a stock market for social influence. Brands can leverage this market to identify rising influencer trends and ethically source consumer data.
Funding
Funding not disclosed
Founders
Product
Problem
In the creator economy, it is difficult to quantify and monetize the value of a creator's influence and audience engagement. Creators lack direct methods to benefit financially from their network's growth, while audiences have limited ways to invest in and support their favorite creators' success. Brands struggle to identify emerging influencers and ethically access consumer data for targeted marketing campaigns.
Solution
Creator Stock X is a platform that addresses these challenges by enabling users to invest in and monetize their relationships with online creators through an in-game credit system. The platform assigns value to follows and engagement, allowing creators and users to earn from their online interactions, effectively creating a stock market for social influence. Creators receive weekly distributions of CSX credits, which represent their influence and network value, and can be traded for other digital assets. Brands can leverage this platform to gain real-time insights into creator valuation trends, audience engagement metrics, and ethically source consumer data with user consent.
Target Audience
The primary users are online creators seeking to monetize their influence, audiences looking to invest in their favorite creators, and brands aiming to identify rising influencer trends and ethically access consumer data.
Features
- Weekly distribution of CSX credits to verified users based on their follow graph and engagement.
- Each creator's influence is divided into 10 million shares, with over 50% held by the creator to maintain control.
- A marketplace where users can trade shares of creators, allowing them to invest in and benefit from a creator's success.
- Integration with <3agger, a dating app using quadratic pricing based on CSX credits to measure interest.
- Integration with Phone, an app that allows users to pay with CSX credits to reach anyone by call or text.
- APIs and developer tools for seamless integration with the platform.
- A native blockchain token, Wally, for use within the Creator Stock X ecosystem (coming soon).