The startup develops light-field display technology that projects true hologram-like 3D images with accurate depth cues for each eye, enhancing the realism of virtual and augmented reality experiences. This technology enables users to interact comfortably and for extended periods with virtual objects in their personal space, reducing visual strain and improving immersion.
Funding
$34.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.

HTFounders
Product
Problem
Existing augmented reality (AR) displays often project flat images at a fixed focal distance, causing visual discomfort, eye strain, and hindering natural interaction with virtual objects, especially within arm's reach. This limitation prevents seamless blending of digital content with the real world, restricting prolonged and comfortable use of AR devices.
Solution
CREAL addresses these issues with its light-field display technology that projects true 3D images with accurate depth cues, enabling a natural and comfortable AR experience. By reconstructing light as it exists in the real world, the display supports the natural behavior of the human eye, eliminating visual conflicts and eye strain. This allows digital content to blend seamlessly into the real world, enabling users to interact with virtual objects at any distance for extended periods without discomfort. The technology is designed to be compatible with prescription lenses and offers a transparent lens for natural eye contact and a stylish appearance.
Target Audience
The primary target audience includes manufacturers of AR glasses and vision care devices seeking to integrate a natural and comfortable 3D display solution, as well as eye-care practitioners looking for advanced diagnostic tools.
Features
- Projects digital content with real optical depth, creating true 3D images.
- Supports natural eye behavior, eliminating visual conflicts, eye-strain, and nausea.
- Compatible with prescription lenses, offering a tailor-made visual experience.
- Features a transparent lens, allowing natural eye contact and unobstructed view.
- High brightness at low power consumption, enabling comfortable use in any environment.
- Efficient light field generation, reducing computing requirements.
- Offers an angular resolution of 40 ppd and a diagonal FoV of 36° (with a path to dual FoV solution up to 75°).
- Includes a custom-developed Ferroelectric Liquid Crystal on Silicon (FLCOS) modulator.