Crave provides retailers with proprietary fitting room technology that captures and analyzes customer data to enhance in-store engagement and optimize conversion rates. By addressing the issue of shopper abandonment due to lack of assistance, Crave enables personalized product requests and real-time insights, significantly improving customer satisfaction and store performance.
Funding
$7.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Retail shoppers often abandon purchases in fitting rooms due to a lack of prompt assistance and personalized recommendations, leading to lost sales opportunities for retailers. Store associates struggle to effectively manage fitting room traffic and provide timely support to all customers, hindering the overall in-store experience.
Solution
Crave provides a digital fitting room platform that captures and analyzes shopper behavior to personalize the in-store experience and improve conversion rates. The system allows shoppers to request assistance and products on-demand, while providing store associates with real-time insights into customer needs and preferences. By enabling personalized engagements, on-demand product requests, and omnichannel capabilities, Crave helps retailers reduce shopper friction, optimize associate performance, and uncover merchandise interest. The platform's data-driven approach empowers store managers to make informed decisions that boost revenue and enhance customer satisfaction.
Target Audience
Crave targets retail chains and individual stores looking to enhance the in-store shopping experience, increase conversion rates, and gain deeper insights into customer behavior within fitting rooms.
Features
- Touchscreen interface within fitting rooms for shoppers to request assistance and browse products
- Real-time alerts for store associates when shoppers need help or have specific requests
- Data analytics dashboard providing insights into shopper behavior, fitting room utilization, and associate performance
- Integration with existing POS and inventory management systems for seamless product lookup and ordering
- Omnichannel capabilities allowing shoppers to save their fitting room selections and continue shopping online
- Personalized product recommendations based on shopper preferences and past purchases
- Reporting on shopper engagement, associate performance, and merchandise demand
- Subscription-based model providing retailers with continuous innovation and support