Craft.io is an end‑to‑end product management platform that unifies strategy, feedback collection, feature definition, prioritization, capacity planning, roadmapping, and execution in a single workspace. Its built‑in AI assistant, Guru AI, automates tasks such as summarizing epics, generating release notes, and extracting insights from customer feedback, while a library of templates and frameworks standardizes best practices across teams.
Funding
$9.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Product teams often work with fragmented tools for strategy, feedback collection, prioritization, roadmapping, and execution, leading to misalignment, inefficient workflows, and difficulty turning insights into actionable plans.
Solution
Craft.io offers an integrated product management platform that unifies the entire product lifecycle—from vision and OKR definition through feedback management, feature specification, prioritization, capacity planning, and roadmap visualization. Built-in AI (Guru AI) automates busywork such as summarizing epics, generating release notes, and extracting insights from customer feedback, allowing teams to focus on decision‑making. The platform includes a knowledge layer (Guru) with curated templates, frameworks (RICE, MoSCoW, Kano) and methodology guides that standardize best practices across teams. Real‑time dashboards and customizable visualizations keep stakeholders aligned, while native integrations with tools like Jira, Slack, Microsoft Teams, and Salesforce ensure seamless data flow within existing tech stacks.
Target Audience
Primary users are product managers, product owners, and product leadership teams in SaaS, technology, and enterprise organizations that need a unified platform to align strategy, execution, and stakeholder communication.
Features
- End‑to‑end product management suite covering strategy, OKRs, feedback, feature definition, prioritization, capacity planning, roadmaps, and execution
- AI assistant (Guru AI) that auto‑generates summaries, release notes, GTM briefs, and surfaces feedback trends
- Guru knowledge layer with hundreds of ready‑to‑use templates, frameworks, and methodology checklists for Agile, Scrum, Kanban, and more
- Built‑in prioritization methods (RICE, MoSCoW, WSJF) plus a formula builder for custom scoring models
- Real‑time roadmap views, progress tracking, and multi‑level OKR visualization with unlimited custom fields
- Integrated feedback collection forms, tagging, and direct linking of feedback items to features and roadmaps
- Robust integration ecosystem syncing with Jira, Slack, Microsoft Teams, Salesforce and other common tools