The startup manufactures a cocktail-filling dispenser machine that integrates with the draft beer coupler system, enabling bar owners to serve cocktails quickly and consistently. This technology enhances drink flavor profiles while reducing serving costs and minimizing waste, ultimately increasing bartenders' productivity and profitability.
Funding
$12.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
High-volume venues often struggle to deliver consistent, high-quality cocktails due to bartender variability, time constraints, and ingredient waste. Traditional cocktail preparation methods can be slow, labor-intensive, and prone to errors, leading to customer dissatisfaction and lost revenue.
Solution
Craft Standard provides a patented draft cocktail system that enables bars and restaurants to serve premium cocktails on tap with speed and consistency. The system integrates with existing U.S. Sankey D Coupler systems and utilizes pre-mixed cocktail kegs that combine real ingredients with any desired spirit. By streamlining the cocktail preparation process, Craft Standard ensures every drink is perfectly balanced and reduces the need for skilled bartenders, minimizing labor costs and maximizing throughput. The keg system also minimizes waste compared to traditional cocktail preparation, offering a more environmentally friendly and cost-effective solution.
Target Audience
Craft Standard targets high-volume venues such as bars, restaurants, amusement parks, and stadiums seeking to improve cocktail service speed, consistency, and profitability.
Features
- Pre-mixed cocktail kegs designed for use with standard U.S. Sankey D Coupler systems
- Patented keg cocktail system that turns any employee into a bartender
- Consistent cocktail quality and flavor profiles with every pour
- Reduced service times, enabling faster customer service during peak hours
- Minimized ingredient waste compared to traditional cocktail preparation methods
- Wide variety of classic cocktail mixes, including Margarita, Mojito, Mule, Paloma, and Pink Lemonade
- Direct shipping available, as well as distribution through the Anheuser Busch network in major cities