Iris is an AI‑powered growth platform that serves as a virtual CMO, automatically planning, launching, and continuously improving your advertising campaigns. It uses specialized agents—such as a Viral Video Remixer that generates hundreds of ad variations, AI influencers that repost content, and conversation bots that comment on target‑audience posts—to deliver fully automated, multi‑channel distribution and boost reach up to tenfold.
Funding
Funding not disclosed
Founders
Product
Problem
Brands often create a single viral ad that quickly loses momentum, requiring manual effort to generate new variations, distribute them across platforms, and engage audiences to sustain reach.
Solution
Iris offers an AI‑driven growth platform that automates the entire lifecycle of a viral ad. The system creates hundreds of remix variations aligned with current social trends, then distributes them through a network of over 10,000 AI influencers that repost the content across major social channels. It also initiates organic engagement by commenting on relevant posts to spark conversations. Users can control and monitor campaigns via chat in the app, email, or Slack, allowing hands‑free scaling of ad reach without additional creative or media buying resources.
Target Audience
Primary customers are consumer brands, e‑commerce companies, and digital marketers who rely on viral video content to drive awareness and acquisition at scale.
Features
- AI video remixer that generates dozens to hundreds of ad variants based on trending formats and audience signals
- Integrated network of AI influencers powered by phone‑grade hardware for mass reposting on platforms such as TikTok, Instagram Reels, and Shorts
- Automated comment engine that identifies target‑relevant posts and initiates contextual conversations to boost organic visibility
- Unified campaign interface accessible through in‑app chat, email, or Slack for real‑time monitoring and adjustments
- End‑to‑end automation of distribution, engagement, and performance tracking without manual intervention