Brand Love provides a measurement platform that delivers deep brand intelligence for CPG, retail, and hospitality companies, especially those under $100 M that lack enterprise tracking budgets. It quantifies consumer sentiment across four dimensions—including a Consumer Love Score—so brands can pinpoint loyalty drivers, benchmark against competitors, and make data‑backed decisions for product launches and marketing strategies.
Funding
Funding not disclosed
Founders
Product
Problem
CPG, retail, and hospitality brands with revenues under $100 million often lack the budget for comprehensive brand tracking, leaving them to guess about consumer loyalty, competitive positioning, and product launch success.
Solution
Brand Love offers an affordable measurement platform that provides enterprise‑grade brand intelligence to emerging brands. The platform quantifies four dimensions of brand love, including a consumer love score that reflects both emotional and behavioral connections to the brand. It delivers actionable score breakdowns with prioritized recommendations, enabling brands to improve specific love drivers. Users can benchmark anonymously against category peers, see how love metrics correlate with repeat purchase and retail velocity, and track their Brand Love score quarterly to monitor progress over time. The solution is built for CPG, retail, DTC, and hospitality operators seeking data‑driven insights without the cost of traditional tracking studies.
Target Audience
Primary customers are emerging CPG brands, DTC and retail operators, and single‑ or multi‑unit hospitality businesses that need affordable, data‑driven insights into consumer loyalty and brand performance.
Features
- Consumer love score that measures emotional and behavioral brand connection
- Actionable metric breakdowns with prioritized improvement recommendations
- Anonymous category benchmarking to compare performance against peer brands
- Sales and loyalty correlation analysis linking love drivers to repeat purchase and retail velocity
- Quarterly tracking of Brand Love score to monitor changes over time
- Retail and hospitality‑ready dashboards for multi‑unit operators