About Addi

Addi provides a digital credit platform that allows consumers to make purchases at over 13,000 partner brands and pay in up to 24 installments using just their ID and WhatsApp. This service addresses the need for flexible payment options without the constraints of traditional credit cards, enabling quick approval and access to financing for everyday shopping.

```xml <problem> Many consumers in Latin America lack access to traditional credit cards, limiting their purchasing power and access to goods and services, especially for everyday shopping needs. Existing financing options often involve lengthy approval processes and stringent requirements, creating barriers for a significant portion of the population. </problem> <solution> Addi provides a digital credit platform that enables consumers to make purchases at partner merchants and pay in installments using only their government-issued ID and WhatsApp. The platform offers a streamlined approval process and access to financing at the point of sale, both online and in physical stores. Addi integrates directly with merchant systems, providing a seamless payment option for customers and increasing sales for businesses. By offering flexible payment terms, Addi expands access to credit and empowers consumers to manage their finances more effectively. </solution> <features> - Instant credit approval using only a government-issued ID and WhatsApp - Flexible installment payment plans up to 24 months - Integration with over 13,000 partner merchants across various sectors, including fashion, electronics, and home goods - Mobile app for managing credit lines, tracking purchases, and making payments - Point-of-sale integration for both online and in-store purchases - Promotional offers and exclusive discounts for Addi users </features> <target_audience> The primary target audience is consumers in Latin America who lack access to traditional credit cards and seek flexible payment options for online and offline purchases. Addi also targets merchants looking to increase sales by offering a seamless financing solution to their customers. </target_audience> ```

What does Addi do?

Where is Addi located?

Addi is based in Kogota.

When was Addi founded?

Addi was founded in 2018.

How much funding has Addi raised?

Addi has raised 457500000.

Location

Kogota

Founded

2018

Funding

457500000

Employees

582 employees

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Addi

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Executive Summary

co.addi.com 50K+

Founded 2018 – Kogota

Funding

Estimated Funding

$200M+

Team (500+)

No team information available.

Company Description

Problem

Many consumers in Latin America lack access to traditional credit cards, limiting their purchasing power and access to goods and services, especially for everyday shopping needs. Existing financing options often involve lengthy approval processes and stringent requirements, creating barriers for a significant portion of the population.

Solution

Addi provides a digital credit platform that enables consumers to make purchases at partner merchants and pay in installments using only their government-issued ID and WhatsApp. The platform offers a streamlined approval process and access to financing at the point of sale, both online and in physical stores. Addi integrates directly with merchant systems, providing a seamless payment option for customers and increasing sales for businesses. By offering flexible payment terms, Addi expands access to credit and empowers consumers to manage their finances more effectively.

Features

Instant credit approval using only a government-issued ID and WhatsApp

Flexible installment payment plans up to 24 months

Integration with over 13,000 partner merchants across various sectors, including fashion, electronics, and home goods

Mobile app for managing credit lines, tracking purchases, and making payments

Point-of-sale integration for both online and in-store purchases

Promotional offers and exclusive discounts for Addi users

Target Audience

The primary target audience is consumers in Latin America who lack access to traditional credit cards and seek flexible payment options for online and offline purchases. Addi also targets merchants looking to increase sales by offering a seamless financing solution to their customers.