Tanguy Goretti
Co-Founder/CTO
Cowboy
Cowboy designs and manufactures connected electric bikes for urban commuters, integrating proprietary AdaptivePower™ technology that senses incline, wind, and weight to adjust assistance in real time. The bikes feature built-in GPS tracking, theft alerts, crash detection, and automatic locking, supported by a companion app and a network of over 125 service locations across Europe.
- Mobility & Transportation
- Internet of Things
- Hardware
- Applications
- Software Only
Updated 3 days ago
Funding
Raised to date
€137.5MRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Est. $149.9M$113.5M across 4 disclosed rounds
+8€5M · Undisclosed
Announced Sep 2024 · from article date
Disclosed cumulative: $113.5M
7/7
Reported total $149.9M
Incomplete round history. $36.4M of the $149.9M reported total isn’t matched to a known round (3 known rounds have undisclosed amounts).
RoundDateAmountValuationInvestors
Founders
Adrien Roose
Founder
Karim Slaoui
Founder
Product
Problem
Urban commuters face challenges with efficient and eco-friendly transportation options, often dealing with concerns about theft, maintenance, and the overall riding experience of traditional bicycles. Existing electric bikes may lack integrated technology and support networks, leaving riders vulnerable to theft and without convenient access to maintenance services.
Solution
Cowboy designs and manufactures connected e-bikes that integrate smart technology to enhance the urban commuting experience. Their e-bikes feature theft detection, GPS tracking, and a network of service locations for convenient maintenance and repairs. The Cowboy app provides turn-by-turn navigation, theft alerts, crash detection, and social features, creating a comprehensive ecosystem for riders. Cowboy's e-bikes also utilize custom AdaptivePower™ technology for automatic assistance, optimizing the riding experience for various terrains and rider preferences.
Target Audience
Cowboy's primary customers are urban commuters seeking efficient, eco-friendly, and technologically advanced transportation solutions, with models optimized for riders between 155-195 cm tall.
Features
- Integrated theft detection and GPS tracking for enhanced security
- Cowboy app with turn-by-turn navigation, theft alerts, and crash detection
- Custom AdaptivePower™ technology for automatic assistance based on riding conditions
- Network of 125+ service locations and mobile technicians in 40+ cities for convenient maintenance and repairs
- Optional Cowboy Care subscription for on-demand maintenance services
- Find My Bike feature for locating a misplaced or stolen e-bike
- Integrated battery with a range of 40-120 km, depending on the model
- B Corp certification, reflecting commitment to sustainability and ethical practices
- Carbon belt drive, hydraulic brakes, and over-the-air updates
- Wireless phone charger integrated into the cockpit
- Auto-lock and secure digital key system
- Share My Ride and Eco Mode features