About Covatic

Covatic utilizes on-device algorithms to enable privacy-focused, addressable advertising without collecting or processing personal data. This technology allows media companies to create targeted ad segments while minimizing regulatory risks and enhancing user trust.

```xml <problem> Traditional methods of addressable advertising rely on collecting and processing personal data, raising privacy concerns and increasing the risk of regulatory breaches for media companies. Dependence on third-party cookies and identifiers also limits reach and accuracy, especially with evolving privacy regulations and browser restrictions. </problem> <solution> Covatic offers a privacy-centric advertising solution that enables media companies to deliver targeted ads without collecting or processing personal data. Its on-device SDK analyzes user behavior and contextual data locally to determine ad segment eligibility. By making ad decisions directly on the device, Covatic eliminates the need for third-party cookies, device IDs, or data management platforms (DMPs). This approach enhances user trust, minimizes regulatory risks, and maximizes addressable reach across different browsers and platforms. </solution> <features> - On-device SDK for local analysis of user behavior and contextual data - Segment creation based on socio-demographic data, media consumption, location, and device characteristics - Integration with trusted, consented data sets like CACI ACORN or Experian Mosaic via on-device lookup - Support for client-defined models and first-party data integration - Real-time, contextual ad targeting based on in-moment user activity - Compatibility with major platforms, including web, mobile apps, and set-top boxes - Transparency in segment creation, ensuring trustworthy audiences </features> <target_audience> Covatic's primary customers are media companies and publishers seeking to deliver addressable advertising while respecting user privacy and minimizing regulatory risks. </target_audience> ```

What does Covatic do?

Where is Covatic located?

Covatic is based in Oxford, United Kingdom.

When was Covatic founded?

Covatic was founded in 2016.

How much funding has Covatic raised?

Covatic has raised 6971829.

Location

Oxford, United Kingdom

Founded

2016

Funding

6971829

Employees

23 employees

Major Investors

Techstars, Parkwalk Advisors, Comcast, Praetura Ventures, Oxford Science Enterprises

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Covatic

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Executive Summary

covatic.com 1K+

Crunchbase

Founded 2016 – Oxford, United Kingdom

Funding

Estimated Funding

$5M+

Major Investors

Techstars, Parkwalk Advisors, Comcast, Praetura Ventures, Oxford Science Enterprises

Team (20+)

No team information available.

Company Description

Problem

Traditional methods of addressable advertising rely on collecting and processing personal data, raising privacy concerns and increasing the risk of regulatory breaches for media companies. Dependence on third-party cookies and identifiers also limits reach and accuracy, especially with evolving privacy regulations and browser restrictions.

Solution

Covatic offers a privacy-centric advertising solution that enables media companies to deliver targeted ads without collecting or processing personal data. Its on-device SDK analyzes user behavior and contextual data locally to determine ad segment eligibility. By making ad decisions directly on the device, Covatic eliminates the need for third-party cookies, device IDs, or data management platforms (DMPs). This approach enhances user trust, minimizes regulatory risks, and maximizes addressable reach across different browsers and platforms.

Features

On-device SDK for local analysis of user behavior and contextual data

Segment creation based on socio-demographic data, media consumption, location, and device characteristics

Integration with trusted, consented data sets like CACI ACORN or Experian Mosaic via on-device lookup

Support for client-defined models and first-party data integration

Real-time, contextual ad targeting based on in-moment user activity

Compatibility with major platforms, including web, mobile apps, and set-top boxes

Transparency in segment creation, ensuring trustworthy audiences

Target Audience

Covatic's primary customers are media companies and publishers seeking to deliver addressable advertising while respecting user privacy and minimizing regulatory risks.