Covatic utilizes on-device algorithms to enable privacy-focused, addressable advertising without collecting or processing personal data. This technology allows media companies to create targeted ad segments while minimizing regulatory risks and enhancing user trust.
Funding
$7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
COSPVFounders
Product
Problem
Traditional methods of addressable advertising rely on collecting and processing personal data, raising privacy concerns and increasing the risk of regulatory breaches for media companies. Dependence on third-party cookies and identifiers also limits reach and accuracy, especially with evolving privacy regulations and browser restrictions.
Solution
Covatic offers a privacy-centric advertising solution that enables media companies to deliver targeted ads without collecting or processing personal data. Its on-device SDK analyzes user behavior and contextual data locally to determine ad segment eligibility. By making ad decisions directly on the device, Covatic eliminates the need for third-party cookies, device IDs, or data management platforms (DMPs). This approach enhances user trust, minimizes regulatory risks, and maximizes addressable reach across different browsers and platforms.
Target Audience
Covatic's primary customers are media companies and publishers seeking to deliver addressable advertising while respecting user privacy and minimizing regulatory risks.
Features
- On-device SDK for local analysis of user behavior and contextual data
- Segment creation based on socio-demographic data, media consumption, location, and device characteristics
- Integration with trusted, consented data sets like CACI ACORN or Experian Mosaic via on-device lookup
- Support for client-defined models and first-party data integration
- Real-time, contextual ad targeting based on in-moment user activity
- Compatibility with major platforms, including web, mobile apps, and set-top boxes
- Transparency in segment creation, ensuring trustworthy audiences