Coup de pouce provides a socially responsible meal voucher card that allows employees to direct a portion of their benefits towards agricultural resilience projects. This platform enhances employee purchasing power and strengthens corporate social responsibility by connecting consumption with tangible community impact.
Funding
Funding not disclosed
Founders
Product
Problem
Companies seeking to enhance employee benefits and demonstrate corporate social responsibility (CSR) often struggle to align these initiatives with tangible, impactful support for local economies. Traditional meal voucher systems lack a direct mechanism for employees to contribute to community-focused projects, limiting the perceived value and engagement of these benefits.
Solution
Coup de pousse offers a socially responsible meal voucher card that streamlines employee benefits administration while actively supporting sustainable agriculture. Employees receive a reloadable card usable at over 244,000 merchants nationwide, both in-store and online, providing broad purchasing flexibility. The platform integrates a unique voting mechanism, allowing employees to direct a portion of the company's contribution to selected agricultural resilience projects, thereby fostering a direct connection between their consumption and community impact. This dual functionality enhances employee purchasing power and strengthens the company's employer brand by showcasing quantifiable CSR achievements and employee engagement in sustainable initiatives.
Target Audience
The primary target audience includes companies looking to offer employee meal benefits that also serve as a vehicle for CSR engagement, specifically supporting sustainable agriculture and enhancing their employer brand.
Features
- Reloadable meal voucher card with broad merchant acceptance (244,000+ locations, physical and online).
- Integrated employee voting system to allocate funds towards selected agricultural resilience projects.
- Digital application for employees to manage their budget and track spending.
- Employer dashboard for managing employee benefits, tracking CSR impact, and generating RSE reports.
- API integration for HR tools to simplify onboarding and benefit administration.
- Support for Apple Pay for enhanced transaction convenience.
- Partnership network of engaged merchants offering potential employee discounts.