Country Roads Trust offers a platform that enables student-athletes to monetize their name, image, and likeness through direct partnerships with brands, ensuring compliance with NCAA regulations. This service provides a transparent transaction process that creates financial opportunities for student-athletes who previously lacked access to such revenue streams.
Funding
$100K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Student-athletes face challenges in navigating the complexities of Name, Image, and Likeness (NIL) regulations, hindering their ability to capitalize on their personal brand. Fans and businesses lack a streamlined platform to connect with athletes in a compliant and mutually beneficial manner. This disconnect limits financial opportunities for athletes and engagement opportunities for supporters.
Solution
Country Roads Trust operates a membership-driven platform designed to facilitate NIL opportunities for student-athletes, connecting them with fans, business owners, and the local community. The platform ensures that student-athletes can monetize their individual and collective brands in compliance with current NIL laws. Country Roads Trust offers various engagement platforms, including live interactive virtual interviews, in-person fan events, and personalized messages, fostering a direct connection between athletes and their supporters. By creating a compliant ecosystem, Country Roads Trust enables student-athletes to grow their personal brands while providing fans with unique access and interaction opportunities.
Target Audience
The primary target audience includes West Virginia University student-athletes seeking to leverage their NIL rights, WVU fans interested in supporting athletes, and businesses looking to partner with student-athletes for marketing and promotional opportunities.
Features
- Facilitates partnerships between student-athletes and business owners for NIL deals
- Offers a membership-based fan club with tiered benefits and exclusive access
- Provides a platform for fans to interact with athletes through virtual interviews and in-person events
- Ensures compliance with NCAA regulations regarding NIL activities
- Offers various membership tiers with benefits such as signed merchandise, store discounts, and event invites
- Facilitates personalized fan experiences, including birthday messages from athletes
- A portion of revenue supports student-athletes, enhancing their overall experience