Cost Center provides a business intelligence automation platform for mobile game studios, enabling them to optimize user acquisition, creative management, and monetization strategies through automated bidding and real-time performance analytics. By integrating data from multiple sources, the platform enhances operational efficiency and significantly reduces manual analysis time, leading to improved return on ad spend and profitability.
Funding
Funding not disclosed
Founders
Product
Problem
Mobile game studios often struggle with fragmented data across multiple platforms, leading to inefficient user acquisition (UA), creative management, and monetization strategies. Manual analysis of this data is time-consuming and prone to errors, hindering the ability to optimize return on ad spend (ROAS) and overall profitability.
Solution
Cost Center offers a business intelligence (BI) automation platform designed to streamline operations for mobile game and app publishers. The platform integrates data from over 25 sources, including ad networks, attribution services, and mediation platforms, providing a unified view of UA performance. By automating bid management based on predefined metrics and thresholds, Cost Center enables studios to optimize for ROAS and scale their games more efficiently. The platform also provides tools for creative asset management, LTV/ROAS prediction, and game-level analytics, empowering teams to make data-driven decisions across UA, creative development, and game design.
Target Audience
The primary target audience includes mobile game studios and app publishers focused on optimizing user acquisition, creative performance, and monetization strategies to improve ROAS and profitability.
Features
- Automated UA bid management based on customizable metrics thresholds
- Centralized ad creative library for uploading and updating assets across multiple ad networks
- Predictive analytics for LTV and ROAS to optimize ad and in-app purchase (IAP) monetization strategies
- Game-level analytics to identify player behavior patterns and drive retention
- Real-time notifications for automated bid triggers and outlier metric performances
- User verification using MMP, Mediation and Analytics data
- Cross-functional collaboration tools with role-based access control
- Data visualization tools that require no code