Cosmo provides a unified infrastructure layer connecting financial institutions to global loyalty programs via a single API and settlement system. This platform enables secure point exchange, streamlined co-branded card issuance, and flexible multibrand reward management. The service centralizes partnership management, offering standardized commercial frameworks and automated reconciliation for scalable loyalty ecosystem expansion.
Funding
Funding not disclosed
Founders
Product
Problem
Loyalty programs often operate in silos, making it difficult for users to realize the full value of their accumulated points due to limited redemption options and transfer restrictions. This lack of liquidity and interoperability hinders user engagement and limits the potential for businesses to expand their loyalty ecosystems.
Solution
Cosmo provides a platform that enables the instant and secure exchange of loyalty points across different programs, enhancing the liquidity of loyalty rewards for consumers. Through a single API integration, businesses can connect their loyalty programs to Cosmo's network, allowing their users to seamlessly convert points from one program to another. This facilitates scalable partnerships and expands redemption options, driving user engagement and program growth. Cosmo's solution simplifies point exchanges with a universal point pricing model and a user-friendly interface.
Target Audience
Cosmo targets businesses in the UAE and GCC with existing loyalty programs seeking to enhance user engagement, expand their partner network, and provide greater flexibility in point redemption.
Features
- API for integrating loyalty programs and enabling point exchange
- Embedded widget designed to instantly enable point exchanges with a growing network of partners
- Universal point pricing model for simplifying point conversions
- Multi-brand solution to simulate co-branding with multiple partners on the same bank card
- Secure and scalable infrastructure layer to drive Open Loyalty initiatives
- Open-banking for loyalty to facilitate liquidity of points and rewards