The company runs an online grocery marketplace that connects Italian households with over 4,500 seasonal and specialty food items from more than 400 regional producers. It uses a temperature‑controlled logistics network and a customer‑controlled scheduling system to deliver fresh products in FSC‑certified, recyclable packaging, while providing traceability data and a satisfaction guarantee.
Funding
Funding not disclosed
Founders
Product
Problem
Consumers seeking fresh, seasonal, and locally sourced Italian specialty foods often face limited access to such products through conventional supermarkets, which may lack direct producer connections, flexible delivery options, and sustainable packaging.
Solution
The company operates an online grocery platform that aggregates over 4,500 items from more than 400 regional producers, delivering them directly to customers’ homes. A refrigerated logistics network preserves product freshness from farm to doorstep, while a scheduling system lets shoppers select precise delivery dates and time windows. After checkout, users can autonomously add, replace, or remove items and adjust delivery details without contacting support. All orders are packed in FSC‑certified, recycled‑cardboard boxes and eco‑pack materials, supporting a circular‑economy model. Detailed provenance data for each product is displayed in the app, enabling traceability and reinforcing authenticity. A satisfaction guarantee ensures refunds for any item that does not meet quality expectations.
Target Audience
The service targets Italian households—busy professionals, families, and health‑conscious consumers—who prioritize fresh, locally sourced food, sustainability, and flexible home delivery.
Features
- Catalog of 4,500+ curated groceries, including fresh produce, seafood, pantry staples, and personal‑care items sourced from 400+ Italian producers
- Fully temperature‑controlled transportation fleet that maintains optimal cold chain conditions throughout delivery
- Customer‑controlled delivery scheduling with exact time‑slot confirmation communicated the evening before arrival
- Post‑purchase order management portal allowing item swaps, additions, or delivery rescheduling in real time
- Sustainable packaging: FSC‑certified cardboard boxes, recycled‑fiber inserts, and partner‑provided eco‑pack solutions
- Mobile app and web interface offering product traceability, producer stories, and seasonal recommendations
- B Corp certification reflecting adherence to high social and environmental performance standards
- Multi‑channel customer support (phone, WhatsApp, email) with a “satisfied or refunded” policy for non‑conforming items