Cortex
Cortex provides a MACH-powered (microservices, API-first, cloud-native, headless) content, data, and marketing platform built specifically for sports rights holders. The platform includes a sport-specific headless CMS, live blogging tool, digital activations, and an SSO/entitlements suite to capture first-party fan data and drive commercial revenue. Clients have reduced match agenda production time from 48 hours to just one hour.
- Sports Technology
- Marketing Technology
- Software Only
- Artificial Intelligence
- Content & Publishing
- Enterprise Software
- Media & Entertainment
Funding
Founders
Founder details are not available yet.
Product
Problem
Sports rights holders struggle to manage and distribute content across multiple channels while also capturing valuable fan data. Existing systems are often slow, inflexible, and not tailored to the specific needs of sports organizations, hindering fan engagement and limiting commercial revenue opportunities.
Solution
Cortex Technology offers a MACH-powered (microservices, API-first, cloud-native, headless) content, data, and marketing platform designed for the sports industry. The platform provides a sport-specific headless CMS, a live sports blog tool, and customizable digital activations such as polls and forms to create personalized fan experiences. It also includes a Single Sign-On (SSO) solution and entitlements platform to capture first-party fan data and manage digital memberships. The comprehensive suite streamlines content workflows, with clients reducing match agenda production time from 48 hours to just one hour.
Target Audience
Primary customers are sports rights holders—teams, leagues, and federations—as well as their commercial partners who need to enhance fan engagement, capture first-party data, and drive revenue.
Features
- Sport-specific headless CMS with pre-set content models for players, sponsors, and matches, plus a custom block builder for tailored content templates.
- Digital Asset Manager (DAM) featuring AI-powered automated tagging, tag-driven search, and built-in image transformation tools.
- Digital activation tools including customizable polls, forms, and themes deployable across web, app, and in-stadia displays, with sync to stadium LED screens.
- SSO with multi-factor authentication (MFA), junior accounts, and preference centres, built on OpenID Connect / OAuth 2.0 with JSON Web Tokens (JWTs).
- Entitlements platform for digital memberships and subscriptions, allowing content placement behind a data wall in exchange for fan data.
- Pre-integrated with third-party services including StreamAMG, Brightcove, Ticketmaster, and SeatGeek, plus full interoperability with fan data tools for targeted personalization.