Cortex Technology provides a MACH-powered (microservices, API-first, cloud-native, headless) content, data, and marketing platform for the sports industry. The platform includes a sport-specific headless CMS, digital fan activations, and a Single Sign-On solution to drive engagement and revenue. It enables sports rights holders to produce match content in one hour versus 48 with legacy software.
Funding
Funding not disclosed
Founders
Product
Problem
Sports rights holders struggle to manage and distribute content across multiple channels while also capturing valuable fan data. Existing systems are often slow, inflexible, and not tailored to the specific needs of sports organizations, hindering fan engagement and limiting commercial revenue opportunities.
Solution
Cortex Technology offers a MACH-powered (microservices, API-first, cloud-native, headless) content, data, and marketing platform designed for the sports industry. The platform provides a sport-specific headless CMS, a live sports blog tool, and customizable digital activations such as polls and forms to create personalized fan experiences. It also includes a Single Sign-On (SSO) solution and entitlements platform to capture first-party fan data and manage digital memberships. The comprehensive suite enables efficient content workflowsaine, as clients have reduced match agenda production time from 48 hours to just one hour.
Target Audience
The primary customers are sports rights holders, including teams, leagues, and federations, as well as their commercial partners, who need to enhance fan engagement, capture data, and generate revenue.
Features
- Sport-specific headless CMS with pre-set content models for players, sponsors, and matches, plus a custom block builder for tailored content templates.
- Digital Asset Manager (DAM) featuring AI-powered automated tagging, tag-driven search, and built-in image transformation tools.
- Digital activation tools including customizable polls, forms, and themes that can be deployed across web, app, and in-stadia displays, and synced with stadium LED screens.
- SSO with multi-factor authentication (MFA), junior accounts, and preference centers, built on the OpenID Connect / OAuth 2.0 standard with JSON Web Tokens (JWTs).
- Entitlements platform for digital memberships and subscriptions, allowing content to be placed behind a data wall in exchange for fan data.
- Fully interoperable with fan data tools for hyper-targeted content personalization and is pre-integrated with third-party services like StreamAMG, Brightcove, Ticketmaster, and Seatgeek.