The startup operates a fashion e-commerce platform that specializes in Asian street, casual, designer, and lifestyle brands, providing customers access to branded products at local prices. By focusing on regional brands, the company addresses the challenge of high import costs and limited availability of Asian fashion in local markets.
Funding
$4.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumers often face challenges in accessing and purchasing Asian fashion brands due to high import costs and limited availability in local markets. This restricts their ability to explore diverse styles and support emerging designers from across Asia.
Solution
Sixtypercent operates a global e-commerce platform specializing in Asian fashion, providing a curated selection of street, casual, designer, and lifestyle brands. The platform aggregates over 2,500 brands and 160,000 items from more than 10 Asian countries, including South Korea, China, Taiwan, and Thailand. Sixtypercent addresses the fragmentation of the Asian fashion market by offering a centralized marketplace where customers can discover and purchase unique items at competitive prices. The platform also supports brands with Japan market entry, offering services such as SNS management, promotions, and EC site operation.
Target Audience
The primary target audience consists of fashion-conscious individuals, particularly teenagers and young adults in their 20s, who are interested in exploring and purchasing Asian fashion brands.
Features
- Global fashion store featuring exclusively Asian brands
- Diverse product categories including streetwear, casual wear, designer items, and lifestyle goods
- Curated selection of over 2,500 brands from 10+ Asian countries
- Specialized areas within the store, such as "Levely" for high-end brands
- Cultural media platform "ASIANVOICE" featuring interviews with Asian designers and founders
- Japan entry support plan for brands, including SNS management and promotional activities