DIFF offers a service that allows consumers to purchase shoes individually, accommodating those with different foot sizes. This approach addresses the difficulty of finding properly fitting footwear, enabling users to select the exact size they need for each foot.
Funding
Funding not disclosed
Founders
Product
Problem
Many individuals have different sized feet, making it difficult to find shoes that fit comfortably and properly. Traditionally, shoes are sold in pairs, forcing customers to compromise on fit for at least one foot, potentially leading to discomfort or foot problems.
Solution
DIFF. offers a service that allows customers to purchase shoes individually, accommodating differences in foot size and shape. This enables customers to select the precise size needed for each foot, ensuring a comfortable and accurate fit. DIFF. operates an e-commerce platform where shoes can be purchased one at a time, and also collaborates with shoe manufacturers, retailers, and medical professionals to promote the concept of single-shoe sales. In addition to individual shoe sales, DIFF. provides 3D-printed footwear solutions for individuals with specific needs, combining functionality and design.
Target Audience
The primary target audience includes individuals with different sized feet, those with specific foot conditions requiring customized footwear, and athletes seeking optimal shoe fit for performance and comfort.
Features
- E-commerce platform for purchasing shoes individually
- Collaboration with manufacturers and retailers to expand single-shoe availability
- 3D-printed shoe options for specialized foot care needs
- Foot measurement tools to determine the correct size for each foot
- Community engagement through "CLUB DIFF."