Copper6 provides a web mediation tool and supply-side platform that optimize ad placements by connecting publishers with the right demand sources in real-time. This technology enhances revenue generation from single ad placements while ensuring brand safety through quality ad delivery.
Funding
Funding not disclosed
Founders
Product
Problem
Publishers struggle to maximize ad revenue from their existing ad placements due to inefficient matching with demand sources and the need to ensure brand safety. Connecting with diverse demand sources and maintaining ad quality requires significant operational overhead.
Solution
Copper6 offers a web mediation tool and supply-side platform (SSP) designed to optimize ad placements by connecting publishers with appropriate demand sources in real-time. The web mediation tool ensures ads receive the right demand at the right time, increasing revenue from single ad placements. The SSP provides access to a range of unique demand through prebid integration, while also ensuring brand protection through quality ad delivery.
Target Audience
The primary customers are publishers looking to increase ad revenue and streamline ad operations, as well as advertisers seeking access to unique demand and brand-safe environments.
Features
- Web Mediation Tool (WMT) for real-time ad placement optimization
- Supply-side Platform (SSP) offering access to unique demand sources
- Prebid integration for effortless SSP integration
- Brand protection measures to ensure quality ad delivery
- AI-powered automation of the WMT
- 24/7 support