COORD
COORD provides an intelligence layer for fashion that starts with a digital wardrobe, letting consumers catalog clothing, plan outfits, and virtually try on items before purchase. The platform captures real wardrobe data that informs a decision operating system for retailers and designers, helping them align production with actual demand. Its analytics arm has tracked all 189,178 incorporated UK fashion companies, finding 64.9% dissolved at a median of 1.5 years from incorporation.
- Fashion Technology
- Retail Technology
- Data & Analytics
- Software Only
- Artificial Intelligence
- Augmented & Virtual Reality
- Consumer Electronics
Funding
Founders
Founder details are not available yet.
Product
Problem
Fashion retail operates on guesswork: brands see what sells and what gets returned, but have almost no visibility into what happens after purchase. This leads to overproduction, discounting to clear excess inventory, and wardrobes full of clothes that are never worn, with the average item worn only ten times before dropping out of rotation.
Solution
COORD starts in the wardrobe, letting consumers digitize what they own, plan outfits they will actually wear, and try pieces on before buying. The platform captures real wardrobe data that reveals what people genuinely wear versus what sits unworn, creating an intelligence layer that connects consumers, retailers, and designers. For fashion businesses, COORD provides a decision operating system that functions as a virtual head of merchandising, trading, cash, and supply chain management, sitting on top of existing retail infrastructure. The company's analytics arm reads public company registers to track fashion industry failure rates and provides insights that inform better production and buying decisions.
Target Audience
Primary customers are fashion retailers and emerging designers seeking data-driven merchandising decisions, alongside individual consumers who want to manage their wardrobes and shop with greater intention.
Features
- Digital wardrobe feature that lets users snap and catalog clothing items, with outfit planning tools and a personal stylist integration
- Virtual try-on capability that uses height and weight data to calibrate a user avatar, allowing users to test pieces before purchase and reducing return rates
- Fashion Intelligence platform for retailers and emerging designers that acts as a decision operating system for merchandising, trading, and supply chain
- AI-powered outfit recommendations that process anonymised clothing category, color, and style data to improve suggestions
- Privacy-first design with on-device voice search processing, default private accounts, and anonymised data used for model training
- Shopping features with price change notifications and marketplace integration for intentional purchasing
- Registry-based analytics that tracked all 189,178 incorporated UK fashion companies, finding 64.9% dissolved at a median of 1.5 years from incorporation, with 2025 marking the first year of net decline in the cohort