CoolR provides an IoT camera solution that delivers real-time inventory insights and alerts for retail coolers and freezers, enabling brands to maintain optimal product availability. By reducing out-of-stocks and minimizing wasted sales visits, CoolR enhances operational efficiency and can drive up to 40% growth per store.
Funding
$12.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
FAFounders
Product
Problem
CPG companies face challenges in maintaining optimal product availability in retail coolers and freezers, leading to out-of-stocks and missed sales opportunities. Traditional methods rely on manual audits and infrequent store visits, resulting in delayed insights and inefficient sales execution. A lack of real-time visibility into merchandising status and replenishment needs hinders the ability to optimize inventory and reduce wasted visits.
Solution
CoolR provides an IoT-based solution that delivers continuous, real-time insights into the inventory levels and merchandising status of retail coolers and freezers. The system uses the VistaZ IoT camera to capture images and sensor data, which are then processed by the StoreAware AI engine. This enables brands to monitor product availability, optimize visit times, and receive alerts for replenishment needs, all without the need for manual audits. The StoreBuddy mobile app extends coverage to non-connected assets, allowing field teams to capture additional data and images. By providing a virtual sales rep in every asset, CoolR helps CPG companies improve in-store execution, reduce costs, and drive sales growth.
Target Audience
CoolR targets CPG companies, distributors, and retailers who own or service coolers and freezers in retail outlets and seek to optimize product availability, reduce costs, and improve sales execution.
Features
- VistaZ IoT camera with cellular connectivity and zero-energy design for easy retrofit installation in minutes
- StoreAware SaaS platform with AI engine for continuous insights, actions, and suggested orders
- StoreBuddy mobile app for smartphone-based image and data capture to increase coverage
- Real-time action alerts and order preparation based on shelf data
- Workflow automation to direct merchandisers to specific locations and tasks
- Before-and-after image capture to verify work completion and ROI
- Performance tracking of fulfillment partners to identify and address delays
- Sales upside value identification for each asset and store