The startup develops a retail point-of-sale platform that transforms cooler and freezer surfaces into IoT-enabled digital displays, enhancing product visibility in underutilized store sections. This technology provides retailers with new marketing opportunities and efficient merchandising solutions, ultimately increasing brand awareness and sales.
Funding
$209.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
In-store retail media often lacks shopper relevancy due to misaligned content and merchandising strategies, leading to ignored advertisements and missed sales opportunities. Retail media networks (RMNs) struggle to prove media performance and secure advertising budget renewals, while advertisers seek more efficient and measurable returns on their in-store marketing investments. Existing content management systems are often not scalable or integrated, creating silos between media and merchandising teams.
Solution
CoolerX offers an omnichannel retail media and merchandising platform that transforms cooler and freezer surfaces into IoT-enabled digital displays, connecting shopper intent with relevant content to enhance the shopping experience. The platform unites merchant and media teams, enabling them to scale retail media across both physical stores and online channels. Its AI Intent Engine analyzes data signals from retailer systems to predict consumer interests and pair them with targeted content, while the Discovery Screen solution allows retailers to quickly launch in-store media campaigns. The platform provides real-time measurement, reporting, and analytics, offering insights into content performance, audience engagement, and sales opportunities.
Target Audience
The primary target audience includes retailers looking to enhance in-store marketing and merchandising, as well as brands and advertisers seeking to improve the performance and measurability of their retail media investments.
Features
- AI Intent Engine: Connects consumer intent with relevant content using predictive models and closed-loop machine learning.
- Omnichannel Platform: Manages retail and advertising content for media, product merchandising, dynamic pricing, and promotions across in-store and online channels.
- Advertising Platform: Supports self-serve or programmatic advertising with advanced audience targeting, campaign management, and A/B testing.
- Data & Analytics: Provides reporting, advanced analytics, and insights into content performance, audience engagement, and sales opportunities.
- IoT & Edge: Hardware-agnostic deployment of AI and software as a service (SaaS) with 24/7 network, software, and data integration monitoring.
- Discovery Screen™: A retail media starter solution that enables retailers to quickly launch in-store media campaigns.