Crafted is a drive-to-retail marketing platform that connects brands with vetted content creators to produce high-quality user-generated video content, enhancing in-store and online sales through geo-targeted campaigns. By streamlining the content creation process and offering lifetime usage rights, Crafted addresses the inefficiencies and high costs associated with traditional marketing solutions.
Funding
Funding not disclosed
Founders
Product
Problem
Brands often struggle to generate high-quality, user-generated video content (UGC) for retail marketing due to the high costs and inefficiencies associated with traditional agencies, influencer platforms, and in-house production. These methods can be labor-intensive, lack hyper-local capabilities, and result in delayed or unusable content.
Solution
Crafted is a drive-to-retail marketing platform that connects brands with vetted content creators to produce user-generated video content optimized for in-store and online sales. The platform streamlines the content creation process by providing access to a network of creators, AI-powered brief generation, and tools for geo-targeting and product reimbursement. Crafted enables brands to acquire usable video content quickly and efficiently, boosting velocity and awareness for hyper-local or nationwide retail campaigns while offering lifetime usage rights for every piece of content.
Target Audience
Crafted primarily serves retail, food, and beverage brands seeking to enhance their in-store and online sales through high-quality, user-generated video content.
Features
- Access to a vetted network of content creators specializing in retail, food, and beverage content
- AI-powered brief generation to create creator-ready briefs in seconds
- Geo-targeting capabilities to facilitate in-store content creation
- Product reimbursement features to incentivize creators
- Platform access with pre-negotiated, set rates and no hidden fees
- Lifetime usage rights for all created content
- Option to whitelist videos for 90 days for extended use
- Performance metrics, including CTR and CPC, compared to client averages