Founder and Partner
Crafted
Crafted is a drive-to-retail marketing platform that connects brands with vetted content creators to produce high-quality user-generated video content, enhancing in-store and online sales through geo-targeted campaigns. By streamlining the content creation process and offering lifetime usage rights, Crafted addresses the inefficiencies and high costs associated with traditional marketing solutions.
- Advertising Technology
- Artificial Intelligence
- Commerce & Shopping
- Content & Publishing
- Software Only
Updated 7 months ago
Funding
Funding rounds are not available yet.
Founders
Product
Problem
Brands often struggle to generate high-quality, user-generated video content (UGC) for retail marketing due to the high costs and inefficiencies associated with traditional agencies, influencer platforms, and in-house production. These methods can be labor-intensive, lack hyper-local capabilities, and result in delayed or unusable content.
Solution
Crafted is a drive-to-retail marketing platform that connects brands with vetted content creators to produce user-generated video content optimized for in-store and online sales. The platform streamlines the content creation process by providing access to a network of creators, AI-powered brief generation, and tools for geo-targeting and product reimbursement. Crafted enables brands to acquire usable video content quickly and efficiently, boosting velocity and awareness for hyper-local or nationwide retail campaigns while offering lifetime usage rights for every piece of content.
Target Audience
Crafted primarily serves retail, food, and beverage brands seeking to enhance their in-store and online sales through high-quality, user-generated video content.
Features
- Access to a vetted network of content creators specializing in retail, food, and beverage content
- AI-powered brief generation to create creator-ready briefs in seconds
- Geo-targeting capabilities to facilitate in-store content creation
- Product reimbursement features to incentivize creators
- Platform access with pre-negotiated, set rates and no hidden fees
- Lifetime usage rights for all created content
- Option to whitelist videos for 90 days for extended use
- Performance metrics, including CTR and CPC, compared to client averages