Provides a suite of analytics tools for Web3 applications that combines on-chain and off-chain data to deliver insights into user behavior, application performance, and marketing effectiveness. Enables businesses to optimize airdrop strategies, track wallet interactions, and implement decentralized affiliate campaigns through a permissionless marketplace, improving ROI and user engagement in the Web3 ecosystem.
Funding
$5.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Web3 projects struggle to effectively target and reward quality users due to the difficulty in analyzing both on-chain and off-chain data, leading to inefficient marketing spend and airdrop campaigns plagued by bots. Existing Web2 analytics solutions lack the ability to track on-chain activity, while on-chain data alone provides an incomplete picture of user behavior and marketing performance.
Solution
Cookie3 offers a suite of analytics tools designed for Web3 applications, combining on-chain and off-chain data to provide comprehensive insights into user behavior, application performance, and marketing effectiveness. The platform enables businesses to optimize airdrop strategies by excluding bots and rewarding top users, track wallet interactions, and implement decentralized affiliate campaigns through a permissionless marketplace. By integrating Web2 analytics with Web3 insights, Cookie3 helps projects understand user acquisition funnels and improve ROI on marketing spend.
Target Audience
Cookie3 targets Web3 projects, including DeFi platforms, NFT marketplaces, and dApp developers, seeking to optimize marketing spend, improve user engagement, and gain deeper insights into user behavior. It also caters to Key Opinion Leaders (KOLs) looking to monetize their influence through decentralized affiliate campaigns.
Features
- AI-powered analytics combining on-chain and off-chain data sources for a holistic view of user behavior.
- Airdrop shield to identify and exclude bots from airdrop campaigns based on on-chain and off-chain data.
- Permissionless affiliate marketplace connecting Web3 projects with Key Opinion Leaders (KOLs).
- On-chain explorer to analyze tokens, NFTs, smart contracts, and audience segments in real-time.
- Web3 on-off-chain reputation system to build user trust and reward quality users.
- Marketing funnel analysis to understand user journeys from website visits to on-chain conversions.
- Integration with Google Analytics to combine Web2 and Web3 data.