Convo is a DM‑marketing platform that enables direct‑to‑consumer brands to acquire, segment, and message customers on Instagram and Facebook. It captures first‑party data from social interactions, syncs it with tools like Klaviyo, and automates targeted broadcasts that achieve open rates around 95% and conversion rates up to 30× higher than email.
Funding
Funding not disclosed
Founders
Product
Problem
Direct-to-consumer (DTC) brands struggle to reach customers through high‑engagement channels beyond email, often facing low open and conversion rates on traditional outreach methods. Collecting first‑party contact data from social platforms is also fragmented, making list growth and personalized messaging inefficient.
Solution
Convo provides a DM‑based marketing platform that lets DTC brands acquire, segment, and message customers directly on Instagram and Facebook. The platform captures first‑party data such as emails and phone numbers from social interactions and syncs it automatically with email tools like Klaviyo. Automated workflows dynamically segment audiences based on funnel stage and deliver targeted broadcasts, achieving open rates around 95% and conversion rates up to 30× higher than email. Brands can start with a free plan and scale to paid subscriptions as their contact list grows.
Target Audience
Primary customers are DTC e‑commerce brands seeking high‑engagement, direct messaging channels to acquire and nurture customers on social media platforms.
Features
- List growth tools that convert ad clicks and post comments into first‑party contact records
- Seamless two‑way sync of collected data with popular email/CRM platforms (e.g., Klaviyo)
- Automated segmentation based on user behavior and funnel position
- Broadcast messaging to opted‑in users with real‑time delivery on Instagram and Facebook DMs
- Dashboard analytics showing open, click, and conversion metrics for DM campaigns