Convert Group provides a data monetization platform that enables retailers to share first-party data and actionable insights with brands, enhancing collaboration and transparency in omnichannel retail. By leveraging real-time analytics, retailers can increase revenue through commercial agreements while offering brands critical market insights and performance metrics.
Funding
$2.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Retailers often struggle to fully capitalize on the wealth of first-party data they possess, leading to missed revenue opportunities and suboptimal brand collaborations. Brands, in turn, lack access to real-time, granular insights into shopper behavior and marketing effectiveness within specific retail environments. This information asymmetry hinders strategic decision-making and limits the potential for mutually beneficial partnerships.
Solution
Convert Group offers a data monetization platform that enables retailers to share actionable, real-time insights with brands, fostering enhanced collaboration and transparency in omnichannel retail. The AI-powered platform allows retailers to unlock new revenue streams by offering brands access to first-party data on market shares, sales decomposition, customer journeys, basket insights, and marketing effectiveness. Brands can leverage these insights to optimize campaigns, personalize customer experiences, and refine their retail media strategies, leading to increased ROI and sales growth. The platform provides detailed attribution metrics, including ROAS and incremental ROAS, ensuring transparency and building trust between retailers and brands.
Target Audience
The primary target audience includes omnichannel retailers seeking to monetize their first-party data and brands aiming to optimize their marketing and sales strategies through enhanced retail insights.
Features
- AI-powered platform for data monetization and insights sharing
- Real-time tracking of over 2.3 billion line items across multiple countries
- Granular insights into market shares, sales decomposition, and customer journeys
- Basket analysis to identify bundling opportunities and consumer profiles
- Marketing effectiveness measurement with attribution-level metrics (ROAS, incremental ROAS, ROI)
- Retail media strategy optimization tools
- Secure data sharing and control for retailers
- Customizable reporting and visualization dashboards