ConvertBoost is a software solution that enhances lead generation for B2B marketers by converting 97% of visitors who click on Google Ads but do not complete a conversion. By utilizing advanced visitor engagement techniques, ConvertBoost transforms these "Clickurious" visitors into qualified leads without requiring changes to existing Google Ads accounts or landing pages.
Funding
Funding not disclosed
Founders
Product
Problem
B2B marketers often experience low conversion rates from Google Ads, with a significant percentage of visitors who click on ads failing to complete a desired action, such as filling out a lead form or scheduling a demo. This results in wasted ad spend and missed opportunities to connect with potential customers. The average B2B business has a conversion rate of less than 3% on their Google Ads, meaning that 97% of visitors are not converting.
Solution
ConvertBoost is a software solution designed to identify and engage with "Clickurious" visitors – those who click on Google Ads but don't initially convert – and transform them into qualified leads. By connecting to a user's Google Ads account and website, ConvertBoost identifies up to 50% of these visitors using AI. The platform then delivers leads directly to the user's email, helping B2B businesses generate more leads from their existing Google Ads spend without requiring changes to landing pages.
Target Audience
ConvertBoost primarily targets B2B businesses that spend at least $1000 per month on Google Search Ads and whose primary call to action involves filling out a lead form or scheduling a call/demo.
Features
- Integration with Google Ads accounts to identify "Clickurious" visitors
- AI-powered identification of potential leads from ad clicks
- Lead delivery directly to the user's email
- Compatibility with existing website and landing page providers
- Customizable input of ideal customer profiles, including job titles, industries, and locations