This startup operates a retail platform that facilitates the recirculation of clothing through a full-service resale application, logistics, and software solutions. By managing the complexities of the resale process, it enables fashion brands to efficiently take back, rent, and resell products multiple times, reducing waste in the fashion industry.
Funding
$7.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
The fashion industry faces increasing pressure to reduce waste and environmental impact, but brands lack scalable solutions to effectively recirculate clothing. Traditional linear business models contribute to resource depletion and fail to capture the value of used garments. Consumers are also demanding more sustainable options and expect brands to take responsibility for the lifecycle of their products.
Solution
Continued provides a white-label retail platform that enables fashion brands to adopt circular business models through resale and rental programs. The platform offers a suite of tools to manage the complexities of reverse logistics, including product take-back, cleaning, and redistribution. Brands can integrate the platform into their existing e-commerce channels or brick-and-mortar stores, offering customers a seamless experience for buying, selling, or renting used clothing. By leveraging data insights on product lifecycles, brands can optimize inventory management, reduce waste, and build stronger relationships with environmentally conscious consumers. The platform supports various resale and rental models, including B2B, B2C, and C2C, allowing brands to tailor their circular programs to specific market segments.
Target Audience
The primary target audience includes fashion brands seeking to implement circular economy principles, reduce waste, and meet growing consumer demand for sustainable clothing options.
Features
- White-label circular webshop with customizable design to match brand aesthetics
- Brand app for managing customer interactions and tracking product lifecycles
- KPI dashboard providing insights into sales, inventory, finance, and environmental impact
- API for seamless integration with existing ERP systems
- Support for various rent/resale models (B2B, B2C, C2C)
- Two-click listing and pricing calculator for efficient product onboarding
- Contingency planning workflow rules and triggers for automated operations
- Footprint calculator for measuring and reporting environmental impact