Conteller is a user-generated content (UGC) platform that enables brands to source authentic video content directly from non-famous creators and their own customers. By facilitating content challenges and direct payments, it provides a cost-effective solution for brands seeking to enhance their marketing efforts with genuine, relatable content.
Funding
$80K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands often struggle to source authentic and engaging video content for marketing campaigns, facing high production costs and the challenge of finding relatable creators. Traditional influencer marketing can be expensive and may not always resonate with target audiences, while stock videos lack authenticity.
Solution
Conteller is a user-generated content (UGC) platform that connects brands with a community of non-professional creators to produce authentic video content. Brands can launch content challenges, provide briefs, and directly compensate creators for videos that meet their requirements. This approach enables brands to acquire diverse, relatable content at scale, optimizing marketing budgets and improving campaign performance. The platform streamlines the UGC acquisition process, offering an alternative to traditional influencer marketing and stock footage.
Target Audience
Conteller primarily targets marketing teams and agencies seeking cost-effective and authentic video content for digital campaigns, particularly those focused on Spanish-speaking markets.
Features
- Platform for brands to post content challenges with specific briefs and guidelines
- Access to a community of over 2,000 Spanish-speaking UGC creators
- Direct payment system for compensating creators whose content is approved
- Tools for brands to review, approve, and manage submitted content
- Option for brands to select a "Pago por Plataforma" model for engaging existing customer communities
- Option for brands to select a "Pago por Contenido" model for sourcing content from the Conteller creator community
- Top Tellers program that highlights experienced, high-quality creators