ConsoliAds is a mobile ads management platform that utilizes auto mediation and eCPM flooring to optimize ad revenue for app publishers by dynamically selecting the highest-performing ad networks. The platform provides actionable insights through an intuitive dashboard, enabling users to effectively manage their advertising campaigns and enhance in-app monetization.
Funding
$1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Mobile app publishers face the challenge of maximizing ad revenue through effective ad network management. Manually optimizing ad mediation and eCPM can be time-consuming and complex, leading to suboptimal monetization.
Solution
ConsoliAds provides a mobile ad management platform designed to automate ad mediation and optimize eCPM flooring, thereby increasing ad revenue for app publishers. The platform's auto-mediation feature dynamically selects the highest-performing ad networks based on region, enhancing fill rates and eCPMs. An intuitive dashboard provides actionable insights, enabling users to visualize ad stats, track critical data, and make data-driven decisions to improve ROI. ConsoliAds also offers cross-promotion capabilities to promote new applications within existing ones, as well as user acquisition tools to accelerate downloads.
Target Audience
The primary target audience includes mobile app publishers seeking to maximize ad revenue and user acquisition through automated ad management and optimization.
Features
- Auto Mediation: Optimizes ad networks to maximize revenue by selecting the highest eCPM in each region.
- eCPM Flooring: Utilizes AdMob's eCPM flooring with customized ad units to display ads exceeding a set floor value.
- Mediation Waterfalls: Enables the creation of mediation waterfalls using multiple Ad Unit IDs to control ad request flow and improve fill rates.
- Intuitive Dashboard: Provides access to ad network data for visualizing and improving marketing strategies.
- Cross Promotion: Facilitates the promotion of new applications within existing ones across multiple ad formats.
- User Acquisition: Helps acquire quality users through targeted Appographics to grow the user base.
- Runtime Changes: Allows management of Ad Networks, Waterfall, and Ad formats on a single platform with instant updates.