The startup has developed a data-over-audio technology that transmits information between microphones and speakers using ultrasonic sound waves, providing a network-free communication protocol. This solution enables companies and event organizers to connect with users in short-range scenarios without relying on Wi-Fi or cellular networks.
Funding
$3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
NEFounders
Product
Problem
Live events often struggle to maintain high levels of audience engagement, resulting in passive spectators and missed opportunities for revenue generation and sponsorship activation. Traditional engagement methods lack the interactivity and personalization needed to capture audience attention effectively.
Solution
CUE provides a suite of interactive, mobile-driven fan engagement products that transform passive spectators into active participants. Using a proprietary acoustic modem and data-over-sound technology, CUE's platform enables synchronized cell phone light shows, real-time trivia, live video streaming to video boards, and AR prize drops without relying on Wi-Fi or cellular networks. The platform integrates with existing event infrastructure and third-party apps, offering customizable on-screen content, gamified rewards, and detailed analytics to measure engagement and drive sponsorship revenue. CUE's solutions empower event organizers to create immersive experiences, gather valuable marketing data, and foster meaningful connections between brands and their audiences.
Target Audience
CUE's primary customers include sports teams, high schools, music venues, corporate event organizers, and agencies seeking to enhance fan engagement, drive sponsorship revenue, and gather audience data.
Features
- Cell phone light shows synchronized via data-over-sound, eliminating the need for wristbands or dedicated hardware
- Real-time and on-demand trivia games playable on video boards and mobile phones, with customizable questions and branding
- FanSee: Live video streaming from fans' phones to the video board, offering unique perspectives and increased engagement
- PrizeIT: Suite of games for prize distribution, delivering coupons, freebies, and mobile wallet rewards
- Fanatic Filters: Live AR crowd video filters that respond to fan expressions and movements
- PostUP: Real-time photo and video aggregation from fans, displayed across video boards, web, and mobile
- AR Prize Drop: Augmented reality game where fans catch falling objects to win prizes
- Pledge Per: Fundraising platform that allows fans to pledge donations based on team or athlete performance
- Polling Mania: Real-time, interactive polls for audience feedback and data collection
- Calendar: Digital calendar platform for fundraising, allowing participants to fill days with donations
- Mixed Reality software that integrates into any production room
- Web-based editor for easy content creation and management
- XML feed for dynamic output using graphics generator software